ITC Limited, is one of India’s foremost private sector companies with a market capitalisation of more than US $ 10 billion and a turnover of US $ 3 billion. Rated among the World’s Best Big Companies by Forbes magazine, ITC ranks third in pre-tax profit among India’s private sector corporations. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Branded Apparel, Greeting Cards and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.

ITC’s Agri-Business is one of India’s largest exporters of agricultural products. ITC is one of the India’s biggest foreign exchange earners (US $ 2 billion in the last decade). The Company’s ‘e-Choupal’ initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company’s marketing reach.

ITC’s wholly owned Information Technology subsidiary, ITC Infotech India Limited, is aggressively pursuing emerging opportunities in providing end-to-end IT solutions, including e-enabled services and business process outsourcing.

The company is headed by Yogesh Chander Deveshwar. It employs over 20,000 people at more than 60 locations across India and is listed on Forbes 2000.

e-choupal is one of the novel ideas of ITC limited to help the farmers which bypasses the brokers between the company and the farmers (”farmer to fork”), without any governemnt assistance whatsoever. The e-choupal has won numerous awards around the world and has been featured in leading business and development journals alike.